You’re a church that’s got it going on (activities and events, that is) and you need to communicate those to the people that you’d like to have show up. But how do you know if you’re getting the word out effectively? A Communication Strategy Churches need to develop a communication…
So you’ve setup a great church website, you keep it updated and well-organized. You’ve created a Facebook page for your church and have a respectable number of “likes.” You might even have a Twitter account for the church and you post things there to your hand-full of followers. You’ve…
I’m over in Ann Arbor, Michigan giving a presentation to Michigan area church planters at the LCMS Michigan District office today about church marketing and I thought I’d share the resources I’m using here for everyone to access. Marketing is about so much more than advertisements and websites. There’s a…
Continuing our spring cleaning at church series, we’re looking today at digital cleaning. Since we’re already giving our physical stuff and style a freshening up, it’s time to look at our digital spaces: websites, social media, and the like. It’s easy to let these places slip our minds when it…
[Sorry for the delay in posting the continuation of this series – I should have known better than to start a series with Easter weekend coming up!] We’re continuing Spring cleaning at church today looking at your style. No, not how you’re dressed at church (we don’t have to cover…
There’s an old joke that I’ve heard way too many times growing up in the Lutheran church, but it illustrates my point so I’m going to use it again – Q: How many Lutherans does it take to change a light bulb? A: What do you mean change?! I’m sure…